Treating Customers Fairly (TCF) is the legislative and regulatory embodiment of a fair and more transparent consumer environment, and promotes more efficient and equitable financial services. Liberty seeks to differentiate itself in the market by providing products that customers perceive to have value. It is our responsibility to balance shareholder value and customer fairness in the creation of customer value. By adopting a customer-centric approach to our business and the execution of our strategy, we seek to internalise TCF as part of our culture.
By using the TCF outcomes to inform our customer principles, we have embedded TCF across the organisation, elevating it beyond regulatory compliance.
Six core consumer outcomes of TCF
Customers can be confident that they are dealing with firms where the fair treatment of customers is central to the firm culture.
Products and services marketed and sold in the retail market are designed to meet the needs of identified customer groups and are targeted accordingly.